polycultural: serving the underserved

Melanin-rich skin is beyond amazing.
It ages slower. Wrinkles less. And it has its own unique needs. 

MELÉ was born from the unique belief that melanin-rich skin should always be a priority, and never an afterthought. Backed by science and made with ingredients that nourish, enhance and protect the beauty of melanin-rich skin, MELE is a brand that doesn’t just push product, but pushes for change in the skincare industry.

In 2021, Baby Dove launched the Black Birth Equity Fund to protect expectant moms, and offered a range of baby products to nourish melanin-rich skin and textured hair.

Brand: Mele, Baby Dove | Unilever. Agency: Anomaly | 2019 - 2020