under pressure: Baby Dove postpartum campaign

Postpartum pressures affect 7 out of 10 women. Yet 85% of first-time moms agree that the first year of postpartum motherhood is nothing like what they see on social media – because it makes parenting look easy.

​Baby Dove shed light on postpartum realities and encouraged moms to start the conversation around postpartum emotional struggles & mental health. With partner Postpartum Support International, the brand promoted postpartum awareness, prevention, and treatment of maternal mental health issues.

Cannes Lions Award, Bronze in Health & Wellness, 2022 | Continued brand growth | On track to double the number of women getting postpartum help
Brand: Baby Dove | Unilever. Agency: Dark Kitchen Creatives | 2022