reinventing an icon: Dove sustainable innovation

In 2022, Dove debuted a reusable shower gel packaging system,
to reduce plastic by 50% after two refills.

An infinitely-recyclable aluminum bottle, ‘too beautiful to throw away’,
was paired with petite concentrated shower gel refills.
The refills come with a quick connect cap,
for a no pour, no mess, convenient refill experience.
Buy Once, Refill for Life

Beauty, Sustainability, Design awards | 4.7 out of 5 consumer ratings
Brand: Dove | Unilever. Agency: Ogilvy | 2022